With over eight years' working experience in world-leading luxury/premium brands and media platforms,strong insights and competences have been developed in bridging high-end brands and elite customers, from the early stage of strategic planning to the end touchpoints look and feel.

Strategic Planning

Strong ability to define brand/marketing strategy and plan ATL/BTL integrated activation based on analysis of market environment, target customer, and business needs
Marketing planning/strategy, brand management, product marketing, market analysis, positioning, concept development

Content Development

Outstanding creativity and aesthetics in communication assets development from message house, creative concept, copy, visual and video, to editing and publishing, with tonality aligned with brand strategy
Copy and feature article writing, visual design, interviewing and editing, social media management, PowerPoint presentation

High-End Market Insight

Broad insight of luxury/premium segment including luxury brand strategy, look and feel, and HNWI elite customer
Knowledge, experience and network in luxury/premium brands and high-end fashion media