PROJECT

Cabana x Kvadrat/Raf Simons

Jun 2022 | creative concept, art direction, visual production

Key visual

Beauty shots


Social editorial content

Social video

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Cabana x Daniel Arsham

Jun 2022 | launch strategy, art direction, visual production, copywriting

Key visual

Beauty shots


Mini program

Social editorial content

Social video

Instore merchandising

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Vitra Jean Prouvé Collection Launch

Mar 2023 | launch strategy, creative concept, art direction, production lead

Key visual

Viral teaser video

Social editorial content

Social video


Instore merchandising


Creative giveaways

Brand collaboration

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GUBI Obello Table Lamp Launch

Mar 2022 | launch strategy, art direction, production lead

Key visual

Lifestyle shot


Launch video

Teaser video

Social editorial content

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USM Flagship Store Opening

Dec 2022 | launch strategy, creative concept, art direction, production lead

Key visual

Social viral video

Social editorial content

Event prints

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Herman Miller and Knoll Store Opening

Dec 2022 | creative concept, exhibition curation, art direction, production lead

Instore exhibition


Exhibition brochure


Social editorial content

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Cabana 'Curate Your Home Aesthetics' KOL-coop Campaign

Sep 2023 | content planning, KOL-coop, art direction, production lead

KOL-coop video


Lifestyle shots



Social editorial content

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USM True Pink Launch

Jul 2022 | creative concept, art direction, production lead



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Cabana 2023 Gifting Season & CNY

Dec 2022 | creative concept, art direction, production lead

Pattern design

Key visual & social posters

Social viral video


Social post

WeChat red pocket and printed giveaways

Window display

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Cabana 2022 CNY

Jan 2022 | creative concept, art direction, production lead

Key visual & posters

WeChat red pocket & meme

Social content

Printed giveaways

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BMW 3 Series LCI Launch Assets

Sep 2017 | positioning and art direction




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BMW 4 Series LCI Launch Assets

Sep 2017 | positioning and localization




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Royal Salute 21YO Launch Event

Aug 2019 | localization, event creative and planning, host

Key visual

Event planning

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Royal Salute 21YO Exclusive Dinner with the Duke

Sep 2019 | event creative and planning, host


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Royal Salute 21YO The Snow Polo Edition Launch Salon

Dec 2019 | event creative and planning, host


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