PROJECT
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All the below assets can only be visited via link for reference
and cannot be published or adapted for another purpose.
Cabana x Kvadrat/Raf Simons
Jun 2022 | creative concept, art direction, visual production
Key visual
Beauty shots
Social editorial content
Social video
Cabana x Daniel Arsham
Jun 2022 | launch strategy, art direction, visual production, copywriting
Key visual
Beauty shots
Mini program
Social editorial content
Social video
Instore merchandising
Vitra Jean Prouvé Collection Launch
Mar 2023 | launch strategy, creative concept, art direction, production lead
Key visual
Viral teaser video
Social editorial content
Social video
Instore merchandising
Creative giveaways
Brand collaboration
GUBI Obello Table Lamp Launch
Mar 2022 | launch strategy, art direction, production lead
Key visual
Lifestyle shot
Launch video
Teaser video
Social editorial content
USM Flagship Store Opening
Dec 2022 | launch strategy, creative concept, art direction, production lead
Key visual
Social viral video
Social editorial content
Event prints
Herman Miller and Knoll Store Opening
Dec 2022 | creative concept, exhibition curation, art direction, production lead
Instore exhibition
Exhibition brochure
Social editorial content
Cabana 'Curate Your Home Aesthetics' KOL-coop Campaign
Sep 2023 | content planning, KOL-coop, art direction, production lead
KOL-coop video
Lifestyle shots
Social editorial content
USM True Pink Launch
Jul 2022 | creative concept, art direction, production lead
Cabana 2023 Gifting Season & CNY
Dec 2022 | creative concept, art direction, production lead
Pattern design
Key visual & social posters
Social viral video
Social post
WeChat red pocket and printed giveaways
Window display
Cabana 2022 CNY
Jan 2022 | creative concept, art direction, production lead
Key visual & posters
WeChat red pocket & meme
Social content
Printed giveaways
BMW 3 Series LCI Launch Assets
Sep 2017 | positioning and art direction
BMW 4 Series LCI Launch Assets
Sep 2017 | positioning and localization
Royal Salute 21YO Launch Event
Aug 2019 | localization, event creative and planning, host
Key visual
Event planning
Royal Salute 21YO Exclusive Dinner with the Duke
Sep 2019 | event creative and planning, host
Royal Salute 21YO The Snow Polo Edition Launch Salon
Dec 2019 | event creative and planning, host
